Use America’s biggest stage to make TIDE the most beloved brand during the most notoriously competitive game in advertising history:
To up the stakes, Procter & Gamble brand made it clear they would sit out LI if the creative wasn't worthy of Tide's illustrious Super Bowl heritage.
Contrary to what many assume — no matter how many millions are spent, no matter how many celebrity cameos brands stuff into 30 seconds ... the key to winning over the hearts behind TV’s largest global audience isn’t a numbers game.
So whatis behind those winning Ad plays?
A deeply relatable insight that resonates with (quite literally) the broadest marketing demographic there is … wrapped in an execution so innovative, it can surprise and delight one of the most critical fan bases in Advertising history.
— INSIGHT —
Whether you finally snagged that interview for your dream job or manning the boardroom during the big client pitch; Storming the halls of a new school with swagger or taking your seat on that first date you know could change everything. At our biggest moments, bringing your A-Game is essential to leave your audience with the right impression.
